Mobile game growth · Quantitative

Growth is a math problem.
We solve it for mobile games.

WeScale Games builds large databases of player behavior and turns them into models that tell mobile studios what to fix, what to ship and where to spend. We partner with game studios to scale their titles on numbers, not guesses.

r(t) = a / tbpower law fit, 90% interval
$3MVC funding raised

WeScale Games is backed by $3M from venture capital investors. The money goes into the data infrastructure and the research team behind every model we run.

01 Data infrastructure

We build the database.

Every session, purchase, ad view and level attempt goes into one warehouse built for billions of rows. Cleaned, joined across games and ready to query in seconds.

  • Events
  • Sessions
  • Revenue
  • Ads
Fig. 1Event data modeljoin key

02 Models

We do the math.

Retention curves, LTV forecasts, churn prediction and price elasticity. Statistical models that show which change will move revenue before you put money behind it.

  • Forecasts
  • Confidence intervals
  • Elasticity
Fig. 2Cumulative LTV and paybackLTV90% intervalCPI
LTV(T) = TΣt = 0 ARPDAU · r(t)

03 Growth

You scale the game.

We work with your team on user acquisition bids set by predicted LTV, store pricing, live ops calendars and the A/B tests that decide them. Growth you can check in the numbers.

  • UA
  • Pricing
  • Live ops
  • Testing
Fig. 3Revenue per user, A/B testcontrolvariant

04 Working with studios

From first look to scaled title.

  1. 01

    Connect

    We plug into your analytics events or a regular data export. No new SDK needed to start.

  2. 02

    Model

    Your players go into our database next to the patterns we have already seen. We fit the models to your game.

  3. 03

    Test

    Every change is a proper experiment with a control group, enough players and a clear answer.

  4. 04

    Scale

    What works gets more budget, more content and more players. What does not gets cut early.

Built for game studios.

We work with mobile studios of every size, from small teams with one hit to publishers with a portfolio. If your game has players and revenue, the data already knows how to grow it. We help you read it.

  • Casual
  • Hybrid casual
  • Midcore
  • Puzzle
  • Idle
  • Strategy
  • RPG
  • Simulation

∴ Careers

We are hiring people who like hard numbers.

Data engineers, statisticians and game growth people. Small teams, big datasets, real games.

See open roles

05 FAQ

The questions studios ask first.

What kind of games do you work with?

Mobile games with real players and real revenue: casual, hybrid casual and midcore. Free to play with ads, in app purchases or both.

What do you need from our studio?

Access to your event data, either through your analytics tool or a regular export, and one person on your side who owns the numbers.

Do you replace our team?

No. We sit next to your product and marketing people and give them better answers. The game stays yours.

How do we start?

Write to [email protected] with a few lines about your game. We reply with what we would look at first.

Got a game that should be bigger?

Tell us about it. We will tell you what the numbers say.

[email protected]